AdWords Mistake # 8

Mistake #8 - Ad Positions are Too Low

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Many people go in blind. Blind to knowing how much you should bid per keyword. When trying to get traffic to your site you need to use the Google Traffic Estimator to help you determine how much you should bid per keyword.

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Many times if your CPC (cost-per-click) is too low, your position will be greater than 10 and you will not be on the first page of search results.

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Finish this blog here ---> Click here for AdWords # 8 great mistake

#9 Adwords Mistake

Non-Targeted Keywords:

If you are advertising a service like legal services online, you may be inclined to use keywords such as: attorney, law firm, legal help...

The problem with these keywords is that they receive a lot of traffic, which incurs a lot of advertising costs, but the traffic does not convert into sales. The reason is because the keywords are not targeted enough.

For example, if you are promoting a program like Wealthy Affiliate using make money, work from home, affiliate marketing, keywords, it is probable that the visitors do not know what they are looking for. They may take note of Wealthy Affiliate, but chances are they will not be ready to buy...thus lowering your chances of conversions.

You need to make sure that your keywords are highly targeted to what you are selling. For example, "affiliate marketing Help", or "Make Money Affiliate Marketing" would be better choices to replace the keywords mentioned above. The more targeted your keywords are to your product, the better the conversions will be.

So don't make the mistake thousands make in not targeting their keywords. Even if you do convert; you'd be paying way too much per conversion rate.


Antonio
PPC Consultant

Top Ten AdWords Mistakes

I thought I would devise a list of the top ten mistakes people make when they decide to go online and create a AdWords PPC campaign to promote their business or affiliate product. So we'll start at number 10 day and work our way down.

Top ten mistakes people make with Google AdWords:

#10 - Too Many Ads when Split Testing

Split testing allows you to run more than one ad for an ad group to help you find out which ad copy performs better. In other words, to identify the ad that entices searchers to click more frequently. Split testing should only be done using two ads and no more. This way you can determine which ad performs better. You want to treat split testing as a contest, or even a competition. The better performing ad gets to move on to the next round, while the lower gets replaced by a new competitor.

Limit the number of ads you are running per ad group to two ads when split testing!  Keep it at 2 ads and perhaps every 100 to 300 clicks, delete the losing ad and replace it with another to challenge the winner.  It's that simple.  Lots of people and SEM companies are doing split testing with 15 different ads.  This is slightly ridiculous; and they do this because new soft wares help create like 20 different ads at one time - but in reality just 2 ads going head-to-head is ideal.  See ya soon for #9.  Thanks for reading.

AD

PPC Consultant

Exact, Phrases, or Broad Keywords

Hey; this is a question from a newsletter client:

I'm trying to gain some understanding into how Google Adwords works with respect to broad, phrase, and exact matching when different bids are on the three types of matches.

For example, assume the following keywords and bids:

wealthy affiliate: 0.25

"wealthy affiliate": 0.20

[wealthy affiliate]: 0.15

wealthy affiliate marketing: 0.10

If a searcher enters the exact phrase, wealthy affiliate, and an ad is shown; will one be charged 15 cents or 25 cents? In general, does it make sense to use all three match types if the broad search term is bid higher than the phrase or exact search term?

Also, if a search enters a broad search on the term, wealthy affiliate marketing, is one going to be charged for matching the more expensive wealthy affiliate?Thanks in advance for your replies.

Rich

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The Consultant's reply...

You'd be charged .15 cents or less (depending on quality score) because they typed in 'wealthy affiliate'

Now if they typed 'I wish I was wealthy and an affiliate' - you'd be charged .25 or so (depending on QS among other things), because of the broad use of your keyword 'wealthy affiliate'
Now as far as your wealthy affiliate marketing keyword; if you have it in quotes and in brackets you'll show up for it as follows (if typed into the Google search bar)

broad = make money marketing wealthy affiliate

quotes = help with wealthy affiliate marketing

exact = wealthy affiliate marketing

That is how you'll show up if it's typed in this way and you have that phrase as all three match types...

Just remember as the diagram on the right shows, broad is the big bucket; it picks up everything, phrase next, and exact last.

Cheers,

Antonio Dannes

Ps: Learn all this and more with a membership with Wealthy Affiliate