Non-Targeted Keywords:
If you are advertising a service like legal services online, you may be inclined to use keywords such as: attorney, law firm, legal help...
The problem with these keywords is that they receive a lot of traffic, which incurs a lot of advertising costs, but the traffic does not convert into sales. The reason is because the keywords are not targeted enough.
For example, if you are promoting a program like Wealthy Affiliate using make money, work from home, affiliate marketing, keywords, it is probable that the visitors do not know what they are looking for. They may take note of Wealthy Affiliate, but chances are they will not be ready to buy...thus lowering your chances of conversions.
You need to make sure that your keywords are highly targeted to what you are selling. For example, "affiliate marketing Help", or "Make Money Affiliate Marketing" would be better choices to replace the keywords mentioned above. The more targeted your keywords are to your product, the better the conversions will be.
So don't make the mistake thousands make in not targeting their keywords. Even if you do convert; you'd be paying way too much per conversion rate.
Antonio
PPC Consultant
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