I thought I would post this as an example of how to properly set up an ad group. I've watched companies that manage AdWords accounts for clients do this incorrect. For those of you who don't know how to set up an AdWords account, I highly recommend you do so like this if you are having problems with a low CTR.
This technique below is called the "Common Word Technique". Here's an example of how to set things up.
Campaign Name: Wealthyaffiliate.com
Ad Group Name: "Make Money"
Keywords:
make money at home
[make money at home]
"make money at home"
make money business
[make money business]
"make money business"
make money from home
[make money from home]
"make money from home"
make money internet
[make money internet]
"make money internet"
make money online
[make money online]
"make money online"
Ad:
Make Money From Home
Want To Make Extra Money?
Learn How I make $1000 / Day
WealthyAffiliate.com
Please make sure you implement these techniques before setting it live. For more details on how to properly set up an AdWords account; these are highly recommended sources:
Beating AdWords which is specific to AdWords and Perry Marshall (take his 5 day free email course).
Cheers,
the PPC Consultant
