I thought I would devise a list of the top ten mistakes people make when they decide to go online and create a AdWords PPC campaign to promote their business or affiliate product. So we'll start at number 10 day and work our way down.
Top ten mistakes people make with Google AdWords:
#10 - Too Many Ads when Split Testing
Split testing allows you to run more than one ad for an ad group to help you find out which ad copy performs better. In other words, to identify the ad that entices searchers to click more frequently. Split testing should only be done using two ads and no more. This way you can determine which ad performs better. You want to treat split testing as a contest, or even a competition. The better performing ad gets to move on to the next round, while the lower gets replaced by a new competitor.
Limit the number of ads you are running per ad group to two ads when split testing! Keep it at 2 ads and perhaps every 100 to 300 clicks, delete the losing ad and replace it with another to challenge the winner. It's that simple. Lots of people and SEM companies are doing split testing with 15 different ads. This is slightly ridiculous; and they do this because new soft wares help create like 20 different ads at one time - but in reality just 2 ads going head-to-head is ideal. See ya soon for #9. Thanks for reading.
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PPC Consultant
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