Ad copy is different from picture marketing. You can't just put at a picture of a hot lady that gets your audiences attention to read what you have to say. Your actual words have to be just as attractive as a picture. And if a picture paints a 1,000 words, then you have to really DOUBLE UP.That may mean getting a down, surefire method for your ad copy.
A good ad copy method is something you should work hard to perfect if you haven't developed one yet. There are all kinds of ways to write good ad copy; one of which I read in a forum went something like this.
If you want to make sure you have good ad copy this is a good method: - once-per-day for 7 days, you could do a Google search on a competitor's similar product to yours. You would then take a screenshot of the search results which are showing the 1st page of ad results.
You would then save the screen shot as a .jpg or whatever then after a week, look at the 7 pics and see which ad copy was consistently on the 1st page results for that product.
You then do what is called a "swipe" - simply tailor your ad copy to look very similar to consistent ad copies on the first page (that were there all week). Now keep in mind, this assumes that they're getting good conversion rates because they're always on the first page, they are profitable because of their consistency.
But even if it is not, it's a way you can test different styles of ad copy that competitors are using on the 1st page search results. This does take time and effort - and like many things out these days there is a software that can do this whole process for you. It's calls KeyWord Elite.
If you enjoy microwaves buy Keyword Elite; if you are satisfied with ovens use this ad copy method immediately.
Antonio D.
PPC Consultant
No comments:
Post a Comment