AdWords is still Marketing

Somehow people get the impression that AdWords is the new genie in a bottle (or virtual internet bottle) because of the success people have, even newbies have with it. However, they tend to forget that Google AdWords is still marketing.

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What do I mean by that? I mean that to do AdWords correctly you have to have a marketing foundation - and marketing is by definition.

Marketing ----> Market - You find a population in a certain market, for example shoes.

Shoes or footwear is the market. Now there may be niches within this market (example; blue shoes, church shoes, women shoes, etc). We are going to focus on the market.

~Advertisement~

We now know our market; now we can start marketing. I want to sell basketball shoes.

Keyword research:

basketball shoes

Reebok basketball shoes

Nike basketball shoes

air Jordan basketball shoes

find Reebok hoop shoes

etc.

Ad:

Get Reebok Basketball Shoes

Wide variety of shoes for basketball

See our collection & special discount

htttp://www.basketballshoes.com/

In marketing you are putting a service or product that the individual was in NEED of in front of them; thus you market them. You have to first think like your market - then give them what they were thinking about.

AdWords is not going to do that for you. You have to do that on your own; however AdWords will be a vehicle to get that done faster for you.

Cheers,

the PPC Consultant