Improve My CTR

Hey there; got this question the other day.

Hi Antonio, I need some help here if possible!

I have a campaign up and running for the first time on Adwords...I'm having problems trying to increase my CTR on the campaign.

Here are the stats -

Clicks 39Impressions 7,075

CTR 0.55%

Avg. CPC €0.18Avg.

CPM €1.00

Total Cost €7.07

Conversion Rate 48.72%

Cost per Conversion €0.37

Total Conversions 19

Even though I am getting a bad CTR to my landing pages... my landing pages seems to be converting well with 49% clicking through to my merchants!However, I have not made a sale yet and I'm guess coz I have only gotten 39 clicks so far..

Where on average I need to be getting 100 clicks to hopefully make a 1% conversion rate and complete a sale.So what can I do to improve my CTR...? I seem to be doing everything right! With regards to optimizing all ad copy, ad groups and landing pages and using very targeted product keywords!I'm split testing ads also... but anyways... I'm running out of ideas...please help...

Thanks Antonio,

Sean

Click here to get the remedy for this problem...

Good AdCopy Method

Ad copy is different from picture marketing. You can't just put at a picture of a hot lady that gets your audiences attention to read what you have to say. Your actual words have to be just as attractive as a picture. And if a picture paints a 1,000 words, then you have to really DOUBLE UP.

That may mean getting a down, surefire method for your ad copy.

A good ad copy method is something you should work hard to perfect if you haven't developed one yet. There are all kinds of ways to write good ad copy; one of which I read in a forum went something like this.



If you want to make sure you have good ad copy this is a good method: - once-per-day for 7 days, you could do a Google search on a competitor's similar product to yours. You would then take a screenshot of the search results which are showing the 1st page of ad results.



You would then save the screen shot as a .jpg or whatever then after a week, look at the 7 pics and see which ad copy was consistently on the 1st page results for that product.



You then do what is called a "swipe" - simply tailor your ad copy to look very similar to consistent ad copies on the first page (that were there all week). Now keep in mind, this assumes that they're getting good conversion rates because they're always on the first page, they are profitable because of their consistency.



But even if it is not, it's a way you can test different styles of ad copy that competitors are using on the 1st page search results. This does take time and effort - and like many things out these days there is a software that can do this whole process for you. It's calls KeyWord Elite.



If you enjoy microwaves buy Keyword Elite; if you are satisfied with ovens use this ad copy method immediately.








Antonio D.
PPC Consultant

AdWords is still Marketing

Somehow people get the impression that AdWords is the new genie in a bottle (or virtual internet bottle) because of the success people have, even newbies have with it. However, they tend to forget that Google AdWords is still marketing.

-

What do I mean by that? I mean that to do AdWords correctly you have to have a marketing foundation - and marketing is by definition.

Marketing ----> Market - You find a population in a certain market, for example shoes.

Shoes or footwear is the market. Now there may be niches within this market (example; blue shoes, church shoes, women shoes, etc). We are going to focus on the market.

~Advertisement~

We now know our market; now we can start marketing. I want to sell basketball shoes.

Keyword research:

basketball shoes

Reebok basketball shoes

Nike basketball shoes

air Jordan basketball shoes

find Reebok hoop shoes

etc.

Ad:

Get Reebok Basketball Shoes

Wide variety of shoes for basketball

See our collection & special discount

htttp://www.basketballshoes.com/

In marketing you are putting a service or product that the individual was in NEED of in front of them; thus you market them. You have to first think like your market - then give them what they were thinking about.

AdWords is not going to do that for you. You have to do that on your own; however AdWords will be a vehicle to get that done faster for you.

Cheers,

the PPC Consultant