Relevant (Boston Celtics)

Are you relevant. When you are in a normal conversation with someone; for instance, you are talking about the Boston Celtics at a bus stop with a friend. You're kind of loud so everyone can here your conversation, they can here you say "Kevin Garnett is the best," then they hear your friend say, "naw that is Paul Pierce's team."

You go back and forth about the Celtics, the people standing by can join that conversation by simply speaking about something about the Boston Celtics and you'd probably comfortably listen to what they have to say.

But if someone joined in talking about Michael Jackson's Thriller album, EVERYONE at the bus stop will say, "who is the guy on drug here?" You have to keep the conversation relevant. A salesman has a higher chance at eavesdropping the Boston Celtic conversation and possibly sell you a ticket to the game, a jersey, a basketball card, etc., all because he had something that was relevant to the conversation.

AdWords works the same way. A user queries the Google search bar for 'Boston Celtics' you ad should talk about the Boston Celtics and everything that has to do with the Boston Celtics. Relevancy is king in this domain. Keep your keywords, ad groups, ads, and landing page all relevant to the search query; and you will find the pot of gold.

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