Setting up a campaign is the first step in getting traffic to your site, but you need to make sure you have a Google Adwords account. If you don't, please go back to step one and set up your account by logging into your Adwords account and click the button that says "create new campaign: Keyword Targeted".
Follow the on-screen instructions and set up your campaign. You can set your daily budget to whatever you feel comfortable spending each day and we suggest you actually set it a bit higher as Google is unlikely to reach this limit.
You will be asked to create an ad. You can go ahead and create an advertisement for your product. You'll have to be creative with your text (Ad copy) because you are limited to a small number of characters.
In the destination url, you will enter the url that would be the landing page of your business or your affiliate destination you want (www.basementppc.com/learnadwords?diadka;e38r48) - and the display URL should be the root of the domain (ex. www.Basementppc.com). The actual text within your ad should contain the exact keywords that are within your ad group (I'll cover Adgroup Set-up in the next blog).
If you cannot add all the keywords into your ad, chances are your ad group is too big. People don't understand this; but it makes more money for you later. When you've finished entering the ad copy you will be asked to enter keywords. Enter the keywords from your ad group, making sure they are all relevant to your ad and product.
When finished you can review your ad, make changes, or save the ad. Congratulations, you've set up your first real advertising campaign. So what do you do with the "Bogus" campaign that you set up in the first place? You can either delete it, or edit it and make it into a real campaign.
Leave me a note if you have questions or visit my website at www.AntonioDannes.com/Storefront.html
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2 comments:
Thanks a lot for sharing this knowledge about PPC Advertising. I think that PPC Advertising is great if you side by side do good SEO as well. As good as your seo consulting is the better results from PPC you can get. Anyway, have a great year ahead!
Great post! It is very important for a business holder to know about all of this before he actually goes to a seo consulting. This is way the output will be more effective and there will be nothing that could fool the owner. Thanks for sharing this post, I will forward it to all my friends.
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