Relevant (Boston Celtics)

Are you relevant. When you are in a normal conversation with someone; for instance, you are talking about the Boston Celtics at a bus stop with a friend. You're kind of loud so everyone can here your conversation, they can here you say "Kevin Garnett is the best," then they hear your friend say, "naw that is Paul Pierce's team."

You go back and forth about the Celtics, the people standing by can join that conversation by simply speaking about something about the Boston Celtics and you'd probably comfortably listen to what they have to say.

But if someone joined in talking about Michael Jackson's Thriller album, EVERYONE at the bus stop will say, "who is the guy on drug here?" You have to keep the conversation relevant. A salesman has a higher chance at eavesdropping the Boston Celtic conversation and possibly sell you a ticket to the game, a jersey, a basketball card, etc., all because he had something that was relevant to the conversation.

AdWords works the same way. A user queries the Google search bar for 'Boston Celtics' you ad should talk about the Boston Celtics and everything that has to do with the Boston Celtics. Relevancy is king in this domain. Keep your keywords, ad groups, ads, and landing page all relevant to the search query; and you will find the pot of gold.

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Creating an Adwords Campaign

Setting up a campaign is the first step in getting traffic to your site, but you need to make sure you have a Google Adwords account. If you don't, please go back to step one and set up your account by logging into your Adwords account and click the button that says "create new campaign: Keyword Targeted".

Follow the on-screen instructions and set up your campaign. You can set your daily budget to whatever you feel comfortable spending each day and we suggest you actually set it a bit higher as Google is unlikely to reach this limit.

You will be asked to create an ad. You can go ahead and create an advertisement for your product. You'll have to be creative with your text (Ad copy) because you are limited to a small number of characters.

In the destination url, you will enter the url that would be the landing page of your business or your affiliate destination you want (www.basementppc.com/learnadwords?diadka;e38r48) - and the display URL should be the root of the domain (ex. www.Basementppc.com). The actual text within your ad should contain the exact keywords that are within your ad group (I'll cover Adgroup Set-up in the next blog).

If you cannot add all the keywords into your ad, chances are your ad group is too big. People don't understand this; but it makes more money for you later. When you've finished entering the ad copy you will be asked to enter keywords. Enter the keywords from your ad group, making sure they are all relevant to your ad and product.

When finished you can review your ad, make changes, or save the ad. Congratulations, you've set up your first real advertising campaign. So what do you do with the "Bogus" campaign that you set up in the first place? You can either delete it, or edit it and make it into a real campaign.

Leave me a note if you have questions or visit my website at www.AntonioDannes.com/Storefront.html

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Getting Started with Adwords

I think this is an appropriate title since this is my very first blog. I want to welcome myself and you to the "ppc adwords consultant" blog.

Why are we here?

Online marketing medium known as Google Adwords is helping tons of average folks because pretty rich; either by using Google to advertise their business or products or by using it for affiliate marketing.

I hope to help you with whatever your goal is. Real quick who am I (visit here to learn about me) ? I'm just a marketer. I started out a business consultant for a large firm and didn't like corporate. So I left and learned marketing from two college internet marketing phenoms and started Dannes & Associates.

I am simply a PPC consultant. I look over accounts and tell you where to make suggestions. Getting started with adwords doesn't take much in-fact you can be live in from of millions of folks in a matter of 10 minutes.

I will show you how to set up an account that will will you friends ($$) -(money brings friends, unfortunately not the type of friends you always want). We'll do that tomorrow. If you can't wait, just go to my website at www.antoniodannes.com go to my contact page and fill it out and just say, "I can't wait," and you will be redirected to my first tutorial.

Have a ppc adwords day.


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