Top Ten AdWords Mistakes

I thought I would devise a list of the top ten mistakes people make when they decide to go online and create a AdWords PPC campaign to promote their business or affiliate product. So we'll start at number 10 day and work our way down.

Top ten mistakes people make with Google AdWords:

#10 - Too Many Ads when Split Testing

Split testing allows you to run more than one ad for an ad group to help you find out which ad copy performs better. In other words, to identify the ad that entices searchers to click more frequently. Split testing should only be done using two ads and no more. This way you can determine which ad performs better. You want to treat split testing as a contest, or even a competition. The better performing ad gets to move on to the next round, while the lower gets replaced by a new competitor.

Limit the number of ads you are running per ad group to two ads when split testing!  Keep it at 2 ads and perhaps every 100 to 300 clicks, delete the losing ad and replace it with another to challenge the winner.  It's that simple.  Lots of people and SEM companies are doing split testing with 15 different ads.  This is slightly ridiculous; and they do this because new soft wares help create like 20 different ads at one time - but in reality just 2 ads going head-to-head is ideal.  See ya soon for #9.  Thanks for reading.

AD

PPC Consultant

Exact, Phrases, or Broad Keywords

Hey; this is a question from a newsletter client:

I'm trying to gain some understanding into how Google Adwords works with respect to broad, phrase, and exact matching when different bids are on the three types of matches.

For example, assume the following keywords and bids:

wealthy affiliate: 0.25

"wealthy affiliate": 0.20

[wealthy affiliate]: 0.15

wealthy affiliate marketing: 0.10

If a searcher enters the exact phrase, wealthy affiliate, and an ad is shown; will one be charged 15 cents or 25 cents? In general, does it make sense to use all three match types if the broad search term is bid higher than the phrase or exact search term?

Also, if a search enters a broad search on the term, wealthy affiliate marketing, is one going to be charged for matching the more expensive wealthy affiliate?Thanks in advance for your replies.

Rich

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The Consultant's reply...

You'd be charged .15 cents or less (depending on quality score) because they typed in 'wealthy affiliate'

Now if they typed 'I wish I was wealthy and an affiliate' - you'd be charged .25 or so (depending on QS among other things), because of the broad use of your keyword 'wealthy affiliate'
Now as far as your wealthy affiliate marketing keyword; if you have it in quotes and in brackets you'll show up for it as follows (if typed into the Google search bar)

broad = make money marketing wealthy affiliate

quotes = help with wealthy affiliate marketing

exact = wealthy affiliate marketing

That is how you'll show up if it's typed in this way and you have that phrase as all three match types...

Just remember as the diagram on the right shows, broad is the big bucket; it picks up everything, phrase next, and exact last.

Cheers,

Antonio Dannes

Ps: Learn all this and more with a membership with Wealthy Affiliate

Improve My CTR

Hey there; got this question the other day.

Hi Antonio, I need some help here if possible!

I have a campaign up and running for the first time on Adwords...I'm having problems trying to increase my CTR on the campaign.

Here are the stats -

Clicks 39Impressions 7,075

CTR 0.55%

Avg. CPC €0.18Avg.

CPM €1.00

Total Cost €7.07

Conversion Rate 48.72%

Cost per Conversion €0.37

Total Conversions 19

Even though I am getting a bad CTR to my landing pages... my landing pages seems to be converting well with 49% clicking through to my merchants!However, I have not made a sale yet and I'm guess coz I have only gotten 39 clicks so far..

Where on average I need to be getting 100 clicks to hopefully make a 1% conversion rate and complete a sale.So what can I do to improve my CTR...? I seem to be doing everything right! With regards to optimizing all ad copy, ad groups and landing pages and using very targeted product keywords!I'm split testing ads also... but anyways... I'm running out of ideas...please help...

Thanks Antonio,

Sean

Click here to get the remedy for this problem...

Good AdCopy Method

Ad copy is different from picture marketing. You can't just put at a picture of a hot lady that gets your audiences attention to read what you have to say. Your actual words have to be just as attractive as a picture. And if a picture paints a 1,000 words, then you have to really DOUBLE UP.

That may mean getting a down, surefire method for your ad copy.

A good ad copy method is something you should work hard to perfect if you haven't developed one yet. There are all kinds of ways to write good ad copy; one of which I read in a forum went something like this.



If you want to make sure you have good ad copy this is a good method: - once-per-day for 7 days, you could do a Google search on a competitor's similar product to yours. You would then take a screenshot of the search results which are showing the 1st page of ad results.



You would then save the screen shot as a .jpg or whatever then after a week, look at the 7 pics and see which ad copy was consistently on the 1st page results for that product.



You then do what is called a "swipe" - simply tailor your ad copy to look very similar to consistent ad copies on the first page (that were there all week). Now keep in mind, this assumes that they're getting good conversion rates because they're always on the first page, they are profitable because of their consistency.



But even if it is not, it's a way you can test different styles of ad copy that competitors are using on the 1st page search results. This does take time and effort - and like many things out these days there is a software that can do this whole process for you. It's calls KeyWord Elite.



If you enjoy microwaves buy Keyword Elite; if you are satisfied with ovens use this ad copy method immediately.








Antonio D.
PPC Consultant