2/10/09

Google Ambush?

Pay per click for business owners is different than pay per click for affiliate marketers.  This is a good article for affiliate marketers who want to take on the  AdWords pay per click model.

It's called Google Ambush.  I don't really think you can ambush Google; but it's worth a try... read more here

10/28/08

Adwords Mistake Number 6

Hey; I know you're like where is mistake number 7. Don't worry, I posted onto my website so you can go and read that when you get a moment.

But here is mistake number 6. Google does not allow multiple instances of the same URL under the same keywords within their paid search results. If you are advertising the URL:www.wealthyaffiliate.com and another advertiser is advertising the same url, Google will show just one ad.

Finish reading Adwords mistake number 6 here

the PPC Consultant

9/22/08

AdWords Mistake # 8

Mistake #8 - Ad Positions are Too Low
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Many people go in blind. Blind to knowing how much you should bid per keyword. When trying to get traffic to your site you need to use the Google Traffic Estimator to help you determine how much you should bid per keyword.
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Many times if your CPC (cost-per-click) is too low, your position will be greater than 10 and you will not be on the first page of search results.
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Finish this blog here ---> Click here for AdWords # 8 great mistake

9/15/08

#9 Adwords Mistake

Non-Targeted Keywords:

If you are advertising a service like legal services online, you may be inclined to use keywords such as: attorney, law firm, legal help...

The problem with these keywords is that they receive a lot of traffic, which incurs a lot of advertising costs, but the traffic does not convert into sales. The reason is because the keywords are not targeted enough.

For example, if you are promoting a program like Wealthy Affiliate using make money, work from home, affiliate marketing, keywords, it is probable that the visitors do not know what they are looking for. They may take note of Wealthy Affiliate, but chances are they will not be ready to buy...thus lowering your chances of conversions.

You need to make sure that your keywords are highly targeted to what you are selling. For example, "affiliate marketing Help", or "Make Money Affiliate Marketing" would be better choices to replace the keywords mentioned above. The more targeted your keywords are to your product, the better the conversions will be.

So don't make the mistake thousands make in not targeting their keywords. Even if you do convert; you'd be paying way too much per conversion rate.


Antonio
PPC Consultant